{"product_id":"purito-pure-vitamin-c-serum-60ml","title":"PURITO Pure Vitamin C Serum 60 ml","description":"\u003cp class=\"FirstParagraph\"\u003e\u003cb\u003ePURITO SEOUL Pure Vitamin C Serum 60 ml\u003c\/b\u003e is a gentle, beginner-friendly Korean brightening serum formulated with \u003cb\u003e5% Pure Ascorbic Acid (L-Ascorbic Acid)\u003c\/b\u003e, \u003cb\u003eBamboo Water\u003c\/b\u003e, \u003cb\u003eNiacinamide\u003c\/b\u003e, \u003cb\u003eGlutathione\u003c\/b\u003e, \u003cb\u003eSodium Hyaluronate\u003c\/b\u003e, and \u003cb\u003eAdenosine\u003c\/b\u003e. Together these ingredients help improve dark spots, post-acne marks, uneven skin tone, and dehydration while delivering antioxidant protection.\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003ci\u003eNote: PURITO’s current official formula uses 5% Pure Ascorbic Acid — some older retailer listings still reference a previous 10% version.\u003c\/i\u003e This lightweight, fast-absorbing serum is fragrance-free, vegan, and cruelty-free, layering easily under moisturizer and sunscreen without a greasy residue — ideal for daily morning and evening use, including for those new to Vitamin C skincare.\u003c\/p\u003e\n\u003ch2\u003e\n\u003ca name=\"key-benefits\"\u003e\u003c\/a\u003eKey Benefits\u003c\/h2\u003e\n\u003cp class=\"Compact\" style=\"margin-left: .5in; text-indent: -24.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"mso-bookmark: key-benefits;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e           \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003eBrightens dull-looking skin\u003c\/b\u003e – supports a more radiant, healthier-looking complexion\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Compact\" style=\"margin-left: .5in; text-indent: -24.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"mso-bookmark: key-benefits;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e           \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003eImproves dark spots\u003c\/b\u003e – 5% Vitamin C, Niacinamide, and Glutathione reduce post-acne marks and uneven tone\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Compact\" style=\"margin-left: .5in; text-indent: -24.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"mso-bookmark: key-benefits;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e           \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003ePowerful antioxidant protection\u003c\/b\u003e – neutralizes free radicals from UV exposure and pollution\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Compact\" style=\"margin-left: .5in; text-indent: -24.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"mso-bookmark: key-benefits;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e           \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003eHydrates while brightening\u003c\/b\u003e – Bamboo Water and Sodium Hyaluronate prevent the dryness common with Vitamin C\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Compact\" style=\"margin-left: .5in; text-indent: -24.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"mso-bookmark: key-benefits;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e           \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003eBeginner-friendly concentration\u003c\/b\u003e – 5% Vitamin C offers effective brightening with lower irritation potential\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Compact\" style=\"margin-left: .5in; text-indent: -24.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cspan style=\"mso-bookmark: key-benefits;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e•\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e           \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003eLightweight for daily use\u003c\/b\u003e – fast-absorbing, non-greasy, comfortable under sunscreen and makeup\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003ca name=\"key-ingredients\"\u003e\u003c\/a\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp class=\"FirstParagraph\"\u003e\u003cspan style=\"mso-bookmark: key-ingredients;\"\u003e\u003cb\u003e5% Pure Ascorbic Acid (Vitamin C)\u003c\/b\u003e, the most researched form of Vitamin C, brightens dullness, reduces dark spots, improves uneven tone, and provides antioxidant protection — its moderate concentration suits beginners seeking lower irritation potential. \u003cb\u003eBambusa Vulgaris (Bamboo) Water\u003c\/b\u003e replaces plain water in the base, hydrating skin and improving moisture retention. \u003cb\u003eNiacinamide\u003c\/b\u003e works alongside Vitamin C to even tone and support the barrier, while \u003cb\u003eGlutathione\u003c\/b\u003e adds further antioxidant defense.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: key-ingredients;\"\u003e\u003cb\u003eSodium Hyaluronate\u003c\/b\u003e, a low-molecular-weight Hyaluronic Acid, delivers lightweight hydration and elasticity support, and \u003cb\u003eAdenosine\u003c\/b\u003e smooths the look of fine lines. \u003cb\u003ePentylene Glycol\u003c\/b\u003e and \u003cb\u003eButylene Glycol\u003c\/b\u003e further support comfortable, non-sticky daily wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: key-ingredients;\"\u003e\u003ci\u003eNote: Current official ingredients include Bambusa Vulgaris Water, Water, 5% Ascorbic Acid, Niacinamide, Pentylene Glycol, Butylene Glycol, Sodium Hyaluronate, Glutathione, Adenosine, and Hydrolyzed Jojoba Esters — always verify current packaging.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003ca name=\"product-specifications\"\u003e\u003c\/a\u003eProduct Specifications\u003c\/h2\u003e\n\u003ctable class=\"Table\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" width=\"100%\" style=\"width: 100.0%; border-collapse: collapse; mso-yfti-tbllook: 32; mso-padding-alt: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"mso-yfti-irow: -1; mso-yfti-firstrow: yes; mso-yfti-lastfirstrow: yes;\"\u003e\n\u003ctd valign=\"bottom\" style=\"border: none; border-bottom: solid windowtext 1.0pt; mso-border-bottom-alt: solid windowtext .25pt; padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\" style=\"mso-yfti-cnfc: 1;\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eSpecification\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"bottom\" style=\"border: none; border-bottom: solid windowtext 1.0pt; mso-border-bottom-alt: solid windowtext .25pt; padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\" style=\"mso-yfti-cnfc: 1;\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eDetails\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"mso-yfti-irow: 0;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eProduct Name\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003ePURITO SEOUL Pure Vitamin C Serum 60 ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 1;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eBrand\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003ePURITO SEOUL\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 2;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eCategory\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eBrightening Vitamin C Facial Serum\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 3;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eProduct Type\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eKorean Antioxidant Serum\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 4;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eHero Ingredient\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003e5% Pure Ascorbic Acid (Vitamin C)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 5;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eSupporting Ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eBamboo Water, Niacinamide, Glutathione, Sodium Hyaluronate, Adenosine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 6;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eSkin Types\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eNormal, Dry, Combination, Oily, Dull, Acne-Prone\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 7;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eSkin Concerns\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eDark Spots, Dullness, Uneven Skin Tone, Post-Acne Marks, Dehydration\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 8;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eTexture \/ Finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eLightweight Liquid Serum, Fast-Absorbing, Non-Sticky\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 9;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eVolume\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003e60 ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 10;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eCountry of Origin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eSouth Korea\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 11;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eRoutine Step\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eTreatment Serum (After Toner, Before Moisturizer)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 12;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eRecommended Use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eMorning and Evening\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 13;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eShelf Life After Opening\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eUse within 3 months\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 14; mso-yfti-lastrow: yes;\"\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eStorage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"padding: 0in 5.4pt 0in 5.4pt;\"\u003e\n\u003cp class=\"Compact\"\u003e\u003cspan style=\"mso-bookmark: product-specifications;\"\u003eCool, dry place away from direct sunlight; keep bottle tightly closed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003e\n\u003ca name=\"skin-type-suitability\"\u003e\u003c\/a\u003eSkin Type Suitability\u003c\/h2\u003e\n\u003cp class=\"FirstParagraph\"\u003e\u003cspan style=\"mso-bookmark: skin-type-suitability;\"\u003eSuits \u003cb\u003enormal\u003c\/b\u003e, \u003cb\u003edry\u003c\/b\u003e, \u003cb\u003ecombination\u003c\/b\u003e, \u003cb\u003eoily\u003c\/b\u003e, \u003cb\u003edull\u003c\/b\u003e, and \u003cb\u003eacne-prone skin\u003c\/b\u003e looking for gentle daily brightening. Many with \u003cb\u003esensitive skin\u003c\/b\u003e can also use it thanks to the moderate 5% concentration, though a patch test is recommended, introducing it every other day at first if highly reactive. Consult a dermatologist if you have active eczema, severe rosacea, or a compromised barrier requiring medical treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003ca name=\"how-to-use\"\u003e\u003c\/a\u003eHow To Use\u003c\/h2\u003e\n\u003cp class=\"FirstParagraph\"\u003e\u003cspan style=\"mso-bookmark: how-to-use;\"\u003eAfter cleansing and toner, apply \u003cb\u003e2–3 pumps\u003c\/b\u003e and pat gently over face and neck, focusing on dark spots or uneven areas, avoiding eyes. Follow with moisturizer, and in the morning, \u003cb\u003ebroad-spectrum sunscreen (SPF 30+)\u003c\/b\u003e. Suitable for daily morning and evening use; store away from heat and sunlight, and use within 3 months of opening.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003ca name=\"authenticity-trust\"\u003e\u003c\/a\u003eAuthenticity\u003c\/h2\u003e\n\u003cp class=\"FirstParagraph\"\u003e\u003cspan style=\"mso-bookmark: authenticity-trust;\"\u003e\u003cb\u003ePURITO SEOUL\u003c\/b\u003e is a respected Korean skincare brand known for vegan, cruelty-free, fragrance-free formulas with transparent ingredient information. To ensure authenticity, purchase from authorized retailers or reputable skincare stores, and check packaging, batch code, expiry information, and a tamper-evident seal.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003ca name=\"frequently-asked-questions\"\u003e\u003c\/a\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp class=\"FirstParagraph\"\u003e\u003cspan style=\"mso-bookmark: frequently-asked-questions;\"\u003e\u003cb\u003e1. What does this serum do?\u003c\/b\u003e It improves dullness, uneven skin tone, dark spots, and post-acne marks using 5% Pure Vitamin C, Niacinamide, Glutathione, and Bamboo Water while keeping skin hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: frequently-asked-questions;\"\u003e\u003cb\u003e2. Is it suitable for beginners?\u003c\/b\u003e Yes — the 5% Pure Ascorbic Acid formula offers effective brightening with lower irritation risk; start every other day before increasing to daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: frequently-asked-questions;\"\u003e\u003cb\u003e3. Is it really 5% or 10% Vitamin C?\u003c\/b\u003e PURITO’s current official formula is 5% Pure Ascorbic Acid; some older retailer listings still show a previous 10% version.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: frequently-asked-questions;\"\u003e\u003cb\u003e4. Can I use it with Niacinamide or Retinol?\u003c\/b\u003e Yes — Niacinamide is already included; with Retinol, many use Vitamin C in the morning and Retinol at night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: frequently-asked-questions;\"\u003e\u003cb\u003e5. Why does the serum change color?\u003c\/b\u003e Vitamin C naturally oxidizes; a pale yellow tint is normal, but dark orange or brown suggests reduced effectiveness — replace if this occurs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: frequently-asked-questions;\"\u003e\u003cb\u003e6. How long until I see results?\u003c\/b\u003e Hydration and glow often improve within 1–2 weeks; dark spots and tone typically improve after \u003cb\u003e4–8 weeks\u003c\/b\u003e of consistent use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: frequently-asked-questions;\"\u003e\u003cb\u003e7. Is it vegan and cruelty-free?\u003c\/b\u003e Yes — PURITO SEOUL products, including this serum, are vegan, cruelty-free, and fragrance-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoBodyText\"\u003e\u003cspan style=\"mso-bookmark: frequently-asked-questions;\"\u003e\u003cb\u003e8. How do I verify an original product?\u003c\/b\u003e Buy from authorized retailers and check packaging, batch code, expiry information, and tamper-evident seal.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003ca name=\"Xa7f2a00c88a4a4330f5acce8d6e0ea914eb3c11\"\u003e\u003c\/a\u003eReady for Brighter, Healthier-Looking Skin?\u003c\/h2\u003e\n\u003cp class=\"FirstParagraph\"\u003e\u003cspan style=\"mso-bookmark: Xa7f2a00c88a4a4330f5acce8d6e0ea914eb3c11;\"\u003eStart your Vitamin C journey with \u003cb\u003ePURITO SEOUL Pure Vitamin C Serum 60 ml\u003c\/b\u003e — a gentle, beginner-friendly formula that brightens, hydrates, and protects. Shop from a trusted retailer today for genuine PURITO SEOUL quality and a smoother, more radiant complexion.\u003c\/span\u003e\u003c\/p\u003e","brand":"SAHRISH FASHION","offers":[{"title":"Default Title","offer_id":51816423260380,"sku":"SH - 8809563100729","price":1700.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9133\/0780\/files\/purito-pure-vitamin-c-serum-60ml-front..webp?v=1785054709","url":"https:\/\/sahrishfashion.com\/products\/purito-pure-vitamin-c-serum-60ml","provider":"SAHRISH FASHION","version":"1.0","type":"link"}