{"product_id":"anua-niacinamide-10-txa-4-serum-10ml","title":"Anua Niacinamide 10 + Txa 4 Serum 10 ml","description":"\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eIf dark spots, acne marks, or dullness keep showing up no matter what you try, **Anua Niacinamide 10 + TXA 4 Serum** is worth a look. This Korean brightening serum pairs 10% niacinamide (vitamin B3) with 4% tranexamic acid (TXA) — an ingredient more common in dermatology than everyday skincare — to target uneven skin tone, post-acne marks, and post-inflammatory hyperpigmentation (PIH), without the sting or breakouts stronger actives can cause. Supporting ingredients like hyaluronic acid, panthenol, ceramide NP, and Centella Asiatica extract keep the skin barrier comfortable while the actives work, so you're not trading brightness for irritation. It's built for oily, combination, and acne-prone skin, though most skin types tolerate it well, and its lightweight texture suits Bangladesh's heat and humidity, where oil and pigmentation both flare up easily.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eKey Benefits\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e- Fades dark spots, acne marks, and stubborn PIH\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e- Evens out patchy, uneven skin tone over time\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e- Regulates oil without stripping or drying skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e- Strengthens and soothes the skin barrier during daily active use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e- Refines the look of enlarged pores with consistent use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e- Lightweight, fragrance-free, non-greasy texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e- Suitable for daily AM\/PM use and layers well with other actives\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eKey Ingredients\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Niacinamide (Vitamin B3) – 10%**: Brightens tone, calms redness, and regulates oil production — one of the most versatile ingredients in brightening skincare.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Tranexamic Acid (TXA) – 4%**: Targets dark spots and melasma-prone areas alongside niacinamide, without harsh exfoliation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Hyaluronic Acid**: Draws in moisture, keeping the serum from feeling drying despite its active content.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Panthenol \u0026amp; Centella Asiatica Extract**: Soothing, barrier-supporting ingredients that reduce the chance of irritation from daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Ceramide NP, Allantoin \u0026amp; Betaine**: Reinforce the skin's natural barrier and round out the formula's gentle, low-irritation profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e*For the complete INCI list, check the product packaging, as formulations may be updated over time.*\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eProduct Specifications\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Detail | Information |\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e|---|---|\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Brand | Anua |\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Category | Facial Serum \/ Brightening Serum |\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Skin Type | Oily, Combination, Normal, Dry, Sensitive, Acne-Prone |\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Skin Concern | Hyperpigmentation, Dark Spots, Acne Marks, Uneven Tone, Enlarged Pores |\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Texture | Lightweight, fast-absorbing, non-greasy |\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Volume | 10 ml |\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Country of Origin | South Korea |\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e| Shelf Life | Refer to packaging (PAO symbol) after opening |\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eSkin Type Suitability\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eBest suited for oily, combination, and acne-prone skin dealing with post-acne marks, hyperpigmentation, dark spots, or uneven tone, as well as dull skin needing a brightness boost. Normal and dry skin can also use it, layered with a moisturizer. If your skin barrier is very reactive or compromised, patch test first, and check with a dermatologist before adding new actives if you're pregnant or on medication.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eHow To Use\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eCleanse and apply toner if used, then press 2–3 drops into skin, avoiding the eye area, and follow with moisturizer. Always finish mornings with sunscreen, since brightening actives increase sun sensitivity. Start once daily and build up to twice daily as skin adjusts. Most people notice smoother, more even tone within 4–8 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eAuthenticity\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eAnua Niacinamide 10 + TXA 4 Serum is manufactured in South Korea and sold in Bangladesh through authorized retailers only. To confirm authenticity, check the batch code and packaging seal, and avoid sellers offering unusually low prices. Buying directly through this page or an authorized Anua retailer ensures correct storage and a genuine product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Is this good for dark spots?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e** Yes — niacinamide and tranexamic acid together target dark spots and post-acne marks, making it a solid choice for evening out pigmentation over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Can I use it every day?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e** Yes, most people can once skin adjusts. Start once daily, then increase to twice daily if tolerated well.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Can I use it with vitamin C or retinol\/AHA\/BHA?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e** Yes, though layering at different times (or alternating nights with stronger actives) helps avoid sensitivity or over-exfoliation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Is it suitable for oily skin?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e** Yes — niacinamide regulates sebum while keeping skin hydrated, making it a strong match for oily and combination skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**Does tranexamic acid help with melasma?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e** It's commonly used to support even tone in melasma-prone skin, though results vary by individual and severity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**How long until I see results?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e** Most notice smoother, brighter skin within 4–8 weeks of consistent use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e**How can I confirm it's original in Bangladesh?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e** Buy from authorized retailers only, check the batch code and seal, and avoid unusually low prices.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"MsoPlainText\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eReady to Even Out Your Skin Tone?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoPlainText\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eIf uneven tone, dark spots, or lingering acne marks are your main concern, this serum is a practical place to start — gentle enough for daily use, targeted enough to show real change. Add it to your cart, stay consistent, and pair it with sunscreen for the best results.\u003c\/span\u003e\u003c\/p\u003e","brand":"SAHRISH FASHION","offers":[{"title":"Default Title","offer_id":51816151154908,"sku":"SH -8809640739743","price":920.0,"currency_code":"BDT","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/9133\/0780\/files\/anua-korean-brightening-serum_2881cf39-46b4-43b2-8617-9dda915ddc5d.webp?v=1784553215","url":"https:\/\/sahrishfashion.com\/products\/anua-niacinamide-10-txa-4-serum-10ml","provider":"SAHRISH FASHION","version":"1.0","type":"link"}